New Arrivals

<ul><li>Helps create optimal scalp condition for youthfully thick, supple, resilient hair</li><li>Proven to reduce shedding by up to 90%* in 28 days</li><li>Creates optimal conditions for hair growth</li><li>No greasy feel or build-up</li><li>Suitable for all hair types. Ideal for hair that’s thinning, shedding or breaking</li></ul>

<ul><li>The new Matrix Super Sync provides instant fibre protection, leaving your hair up to 2x shinier</li><li>Up to 50% Grey Coverage: Achieve natural-looking grey coverage with only 10 Vol Developer</li><li>Gentle and Conditioning: Conditioning polymer creates a creamy, conditioning formula for healthy-feeling hair</li><li>Effortless Application: Glide enhancing oil ensures smooth application from root to tip</li><li>Triple Dye Blend Concentrate: Three concentrated dyes blend to cover greys* while maintaining a dimensional, natural effect. *only on NN shades</li></ul>

<ul><li>Unique moisturising texture spray won’t dry hair or glue strands together</li><li>Transparent texturisers won’t cloud or dull colour</li><li>Gives hair “guts” and long-lasting style memory</li><li>Non-yellowing. Never sticky or stiff</li><li>Powerful heat protection</li></ul>

<ul><li>Delivers major root lift without feeling stiff or sticky</li><li>Contains proprietary elastomers that form a "spring" at the roots</li><li>Root lifter that can be used on wet or dry hair</li><li>Non-yellowing; Never sticky or stiff for bouncy, natural styles</li></ul>

<ul><li>Super-light hydrator and power detangler</li><li>Won't oxidise and turn hair yellow or brassy so your colour stays glossy and bright</li><li>Argan oil nourishes & delivers silky-smooth, glossy hair</li><li>3 levels of thermal protection keeps hair safe from dehydration and dulling</li></ul>

<ul><li>Celebrity Stylist Chris Appleton’s 1-step-prep for luxe, super healthy hair</li><li>Weightless formula instantly absorbs; leaves no waxy, heavy build-up</li><li>Penetrates deep to help strengthen, repair and renew suppleness</li><li>A deep conditioning hair mask for all hair types</li><li>Heat protection</li></ul>

<ul><li>One rich lathering, sulphate-free, residue-free formula for all hair types</li><li>Unlike most shampoos, every ingredient rinses off for optimal hair and scalp health</li><li>Contains no silicones, thickening, conditioning or anti-frizz ingredients that stay behind and can weigh hair down, dull it, cause scalp irritation and even hair loss</li></ul>

<ul><li>Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture</li><li>Delivers silky, glassy-smooth, super frizz-resistant styles</li><li>Heat-activated formula contains heat protectants</li><li>Ultra-light spray feels like nothing is on the hair</li><li>Economical. Results last through 3-4 shampoos</li></ul>

<ul><li>One-step solution for frizz-free & crunch-free curls</li><li>Combined benefits of gels, serums, and creams without crunchiness, greasiness or weight</li><li>Alcohol-free and non-drying formula</li><li>Adds moisture</li><li>Suitable for wavy and curly hair</li></ul>

<ul><li>Fastest, easiest 3-minute hair detox</li><li>Removes minerals that's dull, darken, distort colour, and coarsen texture</li><li>Dramatically improves texture compromised by hard water residues</li></ul>

<ul> <li>Meet the Gold beige family - The Demi Gold beige family is balanced with a tan background colour and a touch of soft beige</li> <li>Never too warm, bright, or unnatural, 9Gb and 7Gb are excellent for refreshing faded single-process blondes and toning highlights of all levels</li> <li>These pair beautifully with copper, red and orange-red shades, or brunette hues created with the N or NB families to soften tonality without darkening</li> <li>7GB is the perfect solution for light, single-processed blondes who want to avoid brassiness</li> </ul>

<ul><li>Demi-permanent colour cream for uncompromised vibrancy and shine</li> <li>Beautifully fades over 28 washes with soft regrowth</li> <li>Gentle formula, ideal for those who change their tone frequently</li> <li>Built-in Metal Purifier for true-to-tone colour results no matter the hair condition</li> <li>Vegan formula with up to 85% naturally derived ingredients, free from ammonia, silicones and mineral oil</li> <li>Enables quick transformations for rich, intense colour results in a 15-20 minute development time</li></ul>

<ul><li>Total scalp care. No PPD, for an even less sensitising formula</li><li>Exceptional coverage and colour longevity</li><li>Low ammonia percentage (max. 1% during application)</li><li>Unique and extraordinary hair condition and shine</li><li>UV protection</li></ul>

<ul><li>A concentrated formula to deliver a high dose of Vitamin C</li><li>Fights signs of aging and reduces the appearance of fine lines</li><li>Enhances skin's natural radiance for a smoother, brighter and more youthful complexion</li></ul>

<ul><li>An essential product to exfoliate the brow area prior to treatments</li><li>Effectively removes dead skin cells and impurities ensuring a smooth area to apply tint</li><li>Infused with nourishing coconut oil and green tea leaf extracts</li><li>Suitable for vegans</li></ul>

<ul><li>An aftercare essential for post tint and lamination treatments</li><li>Ensure healthier looking brows</li><li>Specially formulated to hydrate, with sweet almond and rosemary leaf oils</li><li>Suitable for vegans</li></ul>

<ul><li>Liquid, acidic demi-permanent toners with built in bonder technology</li><li>Tones and helps to strengthen sensitised hair in 1 step. No additive needed</li><li>Bonder is predosed in formula for fast formulation and no compromise on colour results</li><li>Formulated with Citric Acid & Taurine to help protect the strength of sensitised hair in 1 step and help reduce alkalinity after a lightening service</li><li>Perfect for clients with sensitised to very sensitised hair</li></ul>

<ul><li>Visibly finer hair</li><li>Less visible hair</li><li>Reduction in the number of hairs</li><li>Hair grows back more slowly</li><li>Less dense hair</li></ul>

<ul><li>Moisturising demi-permanent hair colour for tone-on-tone colouration</li><li>Revolutionary Moisture Protecting Complex delivers up to 100% more shine*</li><li>Versatile liquid formula that can turn into a gel or cream consistency for more service options</li><li>Simple 1:1 mixing ratio with Igora Vibrance Activator Lotion or Gel</li><li>Perfectly shade matched with Igora Royal Permanent Hair Colour</il></ul>

<ul><li>Provides brass-free, balanced results that are cool and natural, never blue or green</li><li>Features unique triple reflect tonality for a natural, soft and cool hue</li><li>Formulated with an extra dose of brown to tan background colour for complete coverage</li><li>Available in levels 5-9 for guests with +50% gray or white resistant hair</li></ul>

<ul><li>Up to 3x more shine on bleached hair</li><li>Up to 5x better combability even on damaged hair</li><li>Lasts for up to 25 washes</li><li>Up to 75% grey blending</li><li>Repairs the hair structure for the healthiest hair feel</li></ul>

<ul><li>Deposit only liquid hair colour</li><li>Fast processing time of 15 minutes </li><li>Colour formula improves softness of the hair and increases shine </li><li>Lasts up to 25 shampoos</li><li>Use to enhance, tone, intensify, or gloss the hair </li></ul>

<ul><li>New formula with ME+ technology that reduces risk of hypoallergenic reactions</li><li>Up to 100% grey coverage and up to 5 levels of lift</li><li>Contains Metal Purifier technology</li><li>Easy to apply flexible mixture with 1:1 ratio</li><li>Significantly reduces hair damage, colour after colour</li></ul>

<ul><li>Demi-permanent hair colour for shine you can feel</li><li>Zero lift</li><li>Zero damage</li><li>True-to-tone reliable colour results</li><li>Balanced pH technology</li></ul>