New Customers SAVE 15%. Code: NEW15. Exclusions apply. Find out more
1 item added to your basket Could not add to basket, we currently only have 1 of this item in stock

Mydentity by Guy Tang Super Power Direct Dye Purple Raven 85g

£10.09 ex. VAT (Trade Price)
(£12.11 inc. VAT)
| £11.87 per 100g
In stock for delivery
Click and Collect
Offer
818044 - Purple Raven
More shades available
5+1 FREE | 8+2 FREE
Mydentity Digital Shade Chart
-
+
Add to shopping list

Overview

  • #Hairbesties, our Super Power Direct Dyes are extremely pigmented and allow you to create powerful color with maximum depth. All #mydentity Super Power Direct Dyes can be intermixed with each other to create endless possibilities.
  • The Super Power Direct Dyes are formulated with super power strength to last up to 30 shampoos!
  • #Hairbestie Tip: Use on pre-lightened hair for true to tone results. Some shades can be used over natural hair for glazing effects.

Description

Mydentity Formulated by Guy Tang! Pre-blended signature shades enable stylists to easily recreate the most demanding haircolor trends of the season.Break-through mirustyle x-hp delivers x-treme heat protection up to 450 to radically reduce the damaging effects of thermal styling.Advanced vibrariche technology enriches the vibrancy & intensity of color -- for haircolor with 2x the shine.An exclusive keratin & argan seed oil blend to improve the overall integrity of the hair while providing maximum color retention & vibrancy.Guy's favorite Lavender fragrance.

Directions for Use

#Hairbesties, I recommend wearing suitable gloves to prevent staining. Do not mix with Developer. Apply color to clean, dry hair and process for 20 minutes. For increased vibrancy and animation, use heat. Rinse hair for several minutes and finish with desired shampoo and conditioner. For maximum vibrancy and animation, I recommend pre-lightening the hair with #mydentity @Guy_Tang Lightener prior to application.

Ingredients

Aqua/Water/, Eau, Cetearyl Alcohol, Cetyl Alcohol, Propylene Glycol, Stearyl Alcohol, Ceteareth-20, Basic Yellow 57 (Ci 12719), Hc Blue No 16, Basic Red 76 (Ci 12245), Phenoxyethanol, Argania Spinosa Kernel Oil, Simmondsia Chinensis (Jojoba) , Seed Oil, Limnanthes Alba (Meadowfoam) Seed Oil, Keratin , Amino Acids, Rapeseedamidopropyl Ethyldimonium , Ethosulfate, Glycerin, Guar Hydroxypropyltrimonium , Chloride, Sodium Laneth-40 Maleate/Styrene Sulfonate , Copolymer, Parfum/Fragrance, Dioleyl Phosphate, Dipropylene Glycol, Oleth-5 Phosphate, Quaternium-96, Ethylhexylglycerin, Helianthus Annuus (Sunflower) , Seed Oil, Citric Acid, Propanediol, Dimethicone, Linalool, Hexyl Cinnamal, Butylene Glycol, Glyceryl Stearate, Potassium Sorbate, Cetrimonium Chloride, Cellulose , Gum, Polysorbate 60, Hydrochloric Acid, Benzoic Acid, Silica Silylate, Sorbitan Laurate, Aloe Barbadensis , Extract, Sodium Benzoate

Delivery & Stock

Available for:
Home Delivery Click and Collect

Warnings

SAFETY INSTRUCTIONS: For professional use only. Hair colorants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary black henna tattoos may increase your risk of allergy. Do not color your hair if: you have a rash on your face or sensitive, irritated and damaged scalp; you have ever experienced any reaction after coloring your hair; you have experienced a reaction to a temporary black henna tattoo in the past. Keep out of reach of children. Store in cool dry place, away from direct sunlight. Avoid contact with eyes. Rinse immediately if product comes into contact with them. Do not use to dye eyelashes or eyebrows. To do so may cause blindness. Rinse hair well after application. Color may temporarily stain skin and permanently stain clothing and other objects. Wear suitable gloves.

Read the reviews

Recently Viewed Products